The Great Wall of Proof
Take A Look At All My Case Studies... I'm Not Too Bad At SEO Am I?
Over the years, I’ve gotten a result or two for several clients. It’s all well and good shouting about how amazing I am, but I guess you’re probably here to see some ACTUAL real-world results from my work. Without further ado, let me present to you, the great wall of proof. Enjoy.
Case Study 1
26x Leads For A Waste Management Company In Bristol
A local waste management company was struggling to compete against some of the larger suppliers in the area. They had a specialist service and wanted to gain more leads organically from Google.
We expanded their website, creating in-depth pages targeting new keywords. We revamped their homepage too, added LSI and new entities to align with search intent. I also noticed they were lacking the authority to compete with bigger brands, so I build several new backlinks to the site.
The results were incredible. The website shot to the number 1 spot on Google for the main keyword (in both organic and the map pack). Traffic increased but so did leads. They went from around a few new calls a month to 60+ leads. They’re now in the process of expanding their business to meet the new demand. Awesome.
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Case Study 2
Page 1 For Main Target Keyword In Competitive Counselling Industry
A local therapist had been paying for SEO services for 2 years with nothing to show for it. Her website was barely visible on page 2.
I rebuilt several of her existing pages, added new niche services she previously wasn’t talking about, and added schema across her website. I also cleaned up the site technically and made sure Google could find everything it needed to.
In a few weeks, she broke past the second page and was ranking in position 5 for her core target keyword. Her lead flow increased and she is now getting close to max capacity. Although she only started generating 3 new leads a month, each lead is worth thousands of pounds due to her client retention rate.
She was ecstatic about the results.
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New Leads A Month
Case Study 3
Doubled First Page Keywords in Less Than 4 Months
A local ground school brought me in to take a look at a huge drop in their keywords. They are top in their industry, so seeing a large decline didn’t look good. Something was wrong.
I performed a large technical audit and identified tons of low-value pages and categories that needed pruning. Additionally, some of the content was cannibalising each other, and preventing key pages from ranking. AI had taken a hold on their website too, so they were interested in getting greater visibility on AI platforms.
In 4 months, I stopped the ranking drop and doubled their first-page rankings. Their site is now cleaner, more organised, and they’re back to dominating their space. They also went to become the number 1 cited source in 70% of their tracked keywords!
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AI Coverage
Case Study 4
From Zero to Hero For Local Landscaping Company
I was approached by a local Bristol landscaper who had a website built 2 years ago. It was nonexistent on Google and had never produced a phone call.
In 3 weeks, I combed through the website and provided high-impact fixes to get the ball rolling. I identified the pages with the highest likelihood of ranking, adding in-depth content, and added structured data across the core pages. I also optimised the GBP, padding it out with new categories and content.
The result: the website went from page 100 to page 1 for several terms, including one of the most competitive landscaping terms in Bristol.
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Click Increase MoM
Case Study 5
62x In Organic Traffic & Over 2x In Organic Leads For Tech Startup
The website for a proptech startup was suffering from a massive indexing problem on a website built with Javascript. Additionally, the sitemap was flat with no deep categories, and they had zero content.
I helped fix the indexation issue by temporarily running the site through Google’s indexing API and rebuilt the entire site structure. We were going up against Rightmove and Zoopla, so I had to do some keyword research to find untapped targets.
Over the course of 6 months, we got the website indexed and all the new pages built. The results were mind-blowing. The site rocketed up by 62x and I doubled the number of organic leads.
The owner later told me the startup was now acquiring enough customers to beat its churn. Result.
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In Organic Leads
Case Study 6
0 To 3,000 Visits A Week For Spirituality Website
This was a fun one. I helped build and launch a spirituality website for a client to help build awareness for their tarot card reading services.
Google was an absolute mess with spammy websites all over the place, making it difficult to get any visibility. I did some research into related spirituality fields and found a heap of untapped keywords, all with large volumes across alternative search engines like Bing and DuckDuckGo. They were less competitive and easier to target.
We created several articles about the topic, structured them into a siloed topical sitemap, internally linked everything together with targeted anchor text, and watched the traffic roll in.
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From Alternative Search Engines
Contact Me
Get in Touch to Learn More About My SEO Services
- lewis@lewisridley.com
- 0117 427 1237
- 07939332380
- 12 Exeter Buildings, Bristol, BS66TH